Ad Hangers

 

 

 

 

 

 

 

Ad Hangers

100% Open Rates. 100% View Rates.

Ad Hangers is an innovative in-home marketing program which connects brands to an affluent audience through our primary network of 1500 dry cleaners in Canada and 9500 in the USA. We offer  a full portfolio of marketing options including advertising, consumer promotion and co-marketing, all of which can be micro-targeted according to demographic, geographic, multi-cultural or retailer-specific criteria.

Ad Hangers are given FREE to dry cleaners when paid for by advertisers. Dry cleaners then outfit freshly dry cleaned items with your branded hangers which is hand delivered to their loyal customer base.

Who we reach?

Dry cleaning use is largely determined by economic status and profession. Our primary demographic of male and female dry cleaning users ages 25-54 has a median income of $90,000 and  heavy users of  the service $100,000.

The majority of these consumers have attended or graduated college, and over half are involved in professional and managerial careers.

Benefits

  • Guaranteed to be seen – near 100% view rate
  • Reach busy on the go working  professionals and business owners
  • Deliver targeted consumer promotions
  • No competing advertisers

Capabilities

  • Branding
  • Drive to web
  • Coupons
  • 1-800 number
  • QR codes

Research

Several effectiveness studies have proven that Ad Hangers have a positive impact on critical brand marketing objectives such as:

  • Unaided Brand Recall +55%
  • Purchase Intent +37%
  • Aided Ad Awareness +39%

Sources

OTX Description of Market Study 2008,  OTX Channel Concept Study 2008, Brand Keys Brand To Media, Engagement Study 2009

Proof of performance

  • Photos
  • Address of dry cleaning locations distributing your Ad Hanger campaign

Markets

Canada & USA

Project Title

Want more great customers ?

Let’s discuss more.